Playbook
We’ve spent our careers testing, iterating and evolving our methods, which helps us craft a custom approach for each brand we work with.
Our focus is centered on customers, strategy and performance.
Know the customer
It’s hard to build the best product if you don’t know who’s using it.
Who is your target customer?
What does their customer journey look like?
Have you surveyed any of their opinions?
refine the strategy
Step 1: Have a strategy.
Step 2: Make sure the rest of the team isn’t using a different one.
What is your overall growth strategy?
Who participates in the planning process?
How does digital fit in?
Elevate Performance
The question we see most teams asking themselves: what’s the lifetime value of our typical customer?
Over what time period?
How did you calculate it?
When was this last updated?
Do we actually believe the number?
